Why Can’t I Sell the Photo, I Took It!

Photofocus (old site)

I received a call from a friend of mine about a month after we attended Photoshop World in Las Vegas. He was excited an agency want to use an image he took at the popular Westcott Shooting booth. He asked me to hunt down the model and get a release form from him. I paused, took a deep breath and searched for the right words to tell him he can’t use the image. He snapped, “But why can’t I use the image, I took the photo!”. It’s true, he pressed the shutter that snapped the shot that took the photo. So why can’t he in good faith use the image?  It’s simple, he didn’t create the image, Westcott did.

There is more to taking a photo than pressing a button.

To create this image, this is what Westcott did:

  • Designed, built and paid for the set.
  • Hired a model.
  • Hired…

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